While today’s customers expect you to provide them with WiFi when they shop at your store, making them happy isn’t the only reason why you should set up a guest network. There are several other advantages that WiFi for retail offers, and the services or devices that provide said advantages can help you leverage them.
In this article, we’re going to focus on the things you can do in order to make the most out of the WiFi you provide.
Provide a faster shopping experience through WiFi for retail
You should never rush customers, but remember that many people have little time to spare and want to do their shopping as fast as possible.
WiFi for retail can effectively speed up the process. One of the things you can do is have the whole inventory available so that people who are connected to the network can see it. No one is happy when they find out that the product they want is sold-out, but it’s better if they learn this from the get-go. This way, they won’t waste time looking around the shelves for twenty minutes before asking the staff.
Another great example is mobile checkout: the customer’s ability to tell the retailer what they want to buy while connected to the network. This means that the clients don’t even have to physically bring the products to the checkout. All they need to do is say what they want, and the staff can bring the products to them, so there will be no waiting in line.
These methods of using WiFi for retail not only provide the customers with a much better shopping experience, but it also means that your employees can work a lot faster, which boosts the store’s efficiency.
Use strategic messages and notifications
This is the part where you can really let your imagination run wild. If anyone connects to your network, you get some basic information from them, but with the right tools, the network can recognize each customer. I’m not talking about names and such, I’m saying that you’ll know if they’re loyal clients or newcomers, and you can send them messages accordingly.
Based on information such as the age of the client, location, previous purchases, you’ll also be able to send them highly personalized ads. You’ll know what each and every client is interested in, which means you will be able to send them information on the products that they’re most likely to buy.
You’ll have the possibility to offer personalized discounts and advertise to each individual based on his/her profile. This will bring a huge boost in sales, as well as customer satisfaction.
Improve your store layout based on how clients move
By installing a location and presence module, you’ll be able to tell the exact location of each customer in the store. Not only does this mean the staff can easily come help someone who seems lost, but it also provides you with valuable information about your store itself, such as where people are most likely to look.
I’ll give you an example: let’s say you start selling a new product and you have reasons to believe that a large number of people will be interested in buying it, but for some reason, they don’t. With this module, you’ll be able to see if the problem was with the placement of the product in the store. It might be that few people actually got to see the product, because it was placed in a wrong spot.
Being able to know the places where people tend to look doesn’t just help you sell products, it also offers helpful information on how you could arrange the store so that traffic is split evenly.
You want your customers to see as many products as possible.
We can provide you with all of the services we just talked about and more, so if you’d like to upgrade your store and take it to the next level, we invite you to see what our cloud-based platform can do and request a demo.
We’ll help you turn WiFi into a tool that helps you by helping your customers.
