It’s hard to overlook how important WiFi analytics are for any retail business nowadays. It’s also hard to ignore how they can annoy some of their clients as well. After all, being too intrusive won’t win you any trust from potential patrons.
Finding a balance is the key in this case, but that is easier said than done. If you’ve just implemented a WiFi system in your store, you have to learn what practices you need to avoid. Otherwise, you shouldn’t act surprised when your shoppers decide to take their business elsewhere.
No need to worry, though, since we’ve decided to help you out. Here are some things you must understand about retail WiFi analytics and customer satisfaction:
Always Be Transparent when It Comes to WiFi Analytics
If you want your clients to love you, you have to earn their trust. It’s as simple as that. Offering them access to free WiFi is a good starting point, but you need to go the extra mile.
By that, we mean you have to help them understand what your data collection process is all about. Always notify them when they access your network that you might use some of their data to compile better profiles of your shoppers.
Alternatively, to make it even easier, just tell them that you’ll use the data you collect to improve the quality of your services.
It’s your choice, but, whatever you do, make sure you let your clients know first.
Don’t Force the Data Collection Process Too Much
It’s counterintuitive. We realize that. However, you should be aware that, sometimes, too much data collection can harm your business.
WiFi analytics are important for your retail business, but your clients are essential when it comes to the success of your business. After all, they are the fuel that powers your store.
That’s why you must make sure the data collection process is as subtle as possible.
Moreover, you have to be sure that there’s no way for people to find out the identity of those involved in the analytics you get. Trust us, something like that can cost you your business. That’s surely something you don’t want to happen.
We Can Help You Secure Your WiFi Analytics
We’ve got just the thing you were looking for. We designed our platform, Airangel, to ensure your WiFi services are as efficient as possible. That, and we designed it with each one of your needs in mind.
What does that mean? You get to choose which services you want. You don’t have to buy the whole package if you don’t want to.
In your case, we would recommend our state-of-the-art Location & Presence Module. The Engagement Module would also be a good choice.
This way, you can:
- Engage with your patrons
- Receive much-needed feedback
- Collect relevant data
- Track customer movements throughout your store with quality heatmaps
If you want to find out how it works, we advise you to request a demo. Once you see what it can do for you, we’re sure you’ll love it.
