Restaurants and cafes not offering WiFi for customer use are likely to be in the minority today. From allowing individuals to ‘check in’ at your establishment and in turn promote your business right through to giving individuals the chance to check reviews, access special offers and even find out more…
DetailsWhen it comes to offering WiFi in a retail outlet, there is plenty to consider, from the cost of implementing internet access on a larger scale through to the actual level of custom such a tool is actually likely to attract. Until recently, customer wireless internet access was most commonly…
DetailsThe term customer relationship management (or CRM) is fairly self-explanatory and, as one would expect, the process is all about managing the relationship that a business has with its customers. This is not just about offering good customer service, however; it is about meeting and surpassing expectations and ensuring that…
DetailsWhile long journeys can become dull, even short ones can be frustrating if individuals cannot do the things they need to. When travelling with a tour operator, customers are likely to want to spend time using the internet, whether to pass the time, to get vital information about where they…
DetailsAs technologies evolve, cultures change and customers slowly become wise to the same old marketing techniques, businesses need to develop and adapt the way they reach their target demographic. Today, integrating WiFi access into a business’s promotional strategy is becoming increasingly popular. But why? And is such an approach something…
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